BURBANK, CA (January 31, 2011) – Baby Einstein, an award-winning leader
of infant products, proudly adds three new products – Baby Lullaby, Neptune's Oceans & World
of Rhythm - to its line-up of recently unveiled Baby Einstein Discovery Kits
on February 22, 2011. Baby Einstein Discovery Kits, which are
specifically designed for babies up to two-years of age, help parents introduce
babies to the beautiful worlds of classical music, nature and the arts through
integrated multimedia kits.
Baby Einstein Discovery Kits (which are each packaged to include a Baby Einstein DVD,
a music CD and either a book or Discovery Cards) are designed to help provide
parents with new ways to introduce their little ones to the world around them in
playful and engaging ways. The kits not only promote discovery and inspire
baby's natural curiosities but they also encourage parents to look to their
everyday experiences as a way to extend content beyond just the kit.
multimedia elements included in the kit compliment the other, inviting
little eyes and little ears to enjoy the bright colors, real-world images, fun
puppet shows and delightful melodies featured either in the DVD, CD,
baby book or Discovery Cards.
Discovery Kits align with a baby's path from infant to toddler by offering three broad levels
of discovery -- Experience (Level 1), Explore (Level 2) and Expression (Level
3). Level 1 kits are about experiencing music, utilizing popular classical music
works by Beethoven, Mozart, Bach and others, re-orchestrated for little ears and
enhanced with simple baby-friendly images and puppet shows. Level 2 kits invite
babies to explore the outdoors and focus on animals found in nature, the ocean
and around the home. Level 3 kits feature puppet hosts including Coco the
dancing cockatoo, Vincent Van Goat and Bard the Dragon, and give toddlers a
platform to move and express themselves through music, colors and words.
Baby Lullaby, Neptune's Oceans & World of Rhythm Discovery Kits
join six recently released titles (Baby Beethoven, Baby Mozart, Animals Around Me, Wild Animal Safari, World of Colors and World of
bringing the collection to nine total. Kits can be found at stores across the
U.S. and Canada only and/or online at
BabyEinstein.com and retail for the suggested price of $19.99 U.S./$24.99 Canada.
CURRENTLY AVAILABLE DISCOVERY KITS:
Discovery Kit includes a DVD, a music CD and either Discovery Cards or a
book. And each DVD includes an English, French and Spanish language track.
Level 1: Experience
(releasing February 22, 2011) -
baby on a soothing journey with classical lullabies by Bach, Brahms and Mozart.
Enjoy relaxing ocean waves, sweet puppet shows, and tranquil images. From fun
time to rest time, Baby Lullaby is the perfect way to spend special time
with your baby.
November 23, 2010) - Parent and baby can listen to the joyous sounds and
cherished works of Beethoven. See how music celebrates the sounds of different
instruments. Together, they will experience a world of enchanting sights and
sounds and make new discoveries with Baby Beethoven.
November 23, 2010) - Parent and baby will discover the joy of classical
music together and listen to Mozart's popular works – including “Twinkle,
Twinkle Little Star” – delightfully re-orchestrated for little ears. They'll
look at real-life images and enchanting puppet shows bringing a symphony of
sights and sounds together as they share new discoveries with Baby Mozart.
Level 2: Explore
- (NEW) Neptune's Oceans
(releasing February 22, 2011) -
'Dive in with
your little explorer for a voyage of undersea discovery! Journey across Neptune's Oceans
to encounter amazing marine life in their natural habitats.
Penguins, whales, dolphins, sea lions and crabs come to life in engaging musical
portraits. Together, you and your baby will ride a tide of fun as you explore
this wondrous new world!
Animal Safari (released
November 23, 2010) - Parents can take their little explorer on an exotic
musical expedition to meet wild animals from across the globe. Together, they'll
journey to the jungle, savanna, desert and forest on a wild, wonderful voyage of
discovery with Wild Animal Safari.
Around Me (released November 23,
2010) - Parent and child set off on a fun-filled “field trip” to discover
animals found at the park, on the farm, and in their own backyard – whether
furry or feathered, winged or wiggly, bumpy or cuddly, they'll explore the Animals Around Me.
Level 3: Expression
World of Rhythm (releasing February 22, 2011) -
one will want to keep a beat, snap his fingers and march his feet! Join new
characters Pillie, the musical woodpecker, and Coco, the dancing cockatoo, and
share the excitement of rhythm with your baby. World of Rhythm explores
rhythm in music, rhythm in nature and rhythm as a form of expression. It's a fun
way to encourage children to express themselves through singing, dancing,
clapping and playing!
- World of
Colors (released November 23,
2010) - Parent and child
share a rainbow of sights and sounds and discover the wonders of color together!
They'll join puppet host “Vincent Van Goat” as he creates six Van Gogh
masterpieces exploring red, green, blue, yellow, orange and purple with World
- World of
Words (released November 23, 2010)
- Parent and child join playful puppet host Bard the Dragon on an exciting
adventure using everyday words, such as flower, cat, and moon, plus beautiful
scenery from nature with World of Words.
Rewards For Purchasing Baby Einstein Products
November, 2010, the Baby Einstein Company launched The Baby Einstein Rewards
Program, a customer loyalty program created just for families and powered by
Disney Movie Rewards. As part of this program, The Baby Einstein Company
includes “Magic Codes” inside the packaging of every Discovery Kit
for Baby Einstein Reward members to enter as part of their account and be able
to earn and accrue reward points. Reward points can then later be redeemed for a
variety of great products including strollers, baby bouncers, books, CDs, DVDs
and more. The Baby Einstein Rewards Program is only valid for members who live
in the U.S. and Canada and excludes Quebec.
The Baby Einstein Company is expanding their rewards program to any newly
released product from their full-breadth of product lines including
baby toys, books, gear and CDs. Visit the
Baby Einstein Rewards site for more information on this program.
About The Baby Einstein Company
Einstein Company, LLC, is the award-winning creator of the infant media
category. The company is known for its best-selling Baby Einstein brand
of DVDs, books, music CDs and toys specifically designed for babies and
toddlers. Baby Einstein products bring the arts and humanities to parents
and babies through real-world images, music re-orchestrated for little ears and
delightful puppet shows. Headquartered in Burbank, CA, The Baby Einstein
Company is a subsidiary of The Walt Disney Company. For more information about
the company and its products, visit the
Baby Einstein website.
Baby Einstein Company, LLC. All Rights Reserved. Baby Einstein, Baby
Mozart, Baby Beethoven, and Discovery Kits are trademarks of The Baby
Einstein Company, LLC. EINSTEIN is a trademark of The Hebrew
University of Jerusalem.